The Advice Business Needs a Serious Fix

RES_0614_AnnuityAnalytics-resize-600x338The latest edition of Research magazine is out it includes my monthly column, as usual. The set-up follows.

We all recognize that there are a number of areas in life where the purported answer we receive depends almost entirely upon the person to whom the question is asked. If you ask a Chevy salesman for a car recommendation, it isn’t likely that you will be pitched a Ford.

After a political debate, the various support teams race into the breach in order to “spin” the event in their favor. Each respective “good guy” is deemed to have done better than expected while the “bad guy” is said to have been disappointing. Of course my candidate won.

When The New York Times asks someone already on record attacking what she sees as Duke University’s poisonous athletic entitlement culture to review a new book on the Duke lacrosse case that tries to make that very case, it is hardly surprising that she finds it “a masterwork of reporting and a devastating critique of a university that has lost its way.” When all you have is a hammer, everything looks like a nail.

But if you ask a real professional for professional advice, you rightly expect a different sort of answer, one that doesn’t differ based upon whom you ask. If you were to visit 10 doctors for a broken leg, you wouldn’t (and shouldn’t) expect their treatment protocols to vary very much. You rightly expect advice that is real and true, advice we can rightly describe as “unbiased.”

That’s why it’s so disappointing that so many financial services clients routinely get nailed when they seek financial advice from an industry that badly wants to be seen as professional. We do not have even a rough outline of what our best practices should be in a wide variety of common situations.

If you were to ask 10 financial advisors (broadly defined) for help in any number of given situations, their advice and recommendations would almost surely differ wildly.

As always, I encourage you toi read the full piece and the entire issue.

The Advice Business Needs a Serious Fix

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